Who do jewelry designers design for anyway?
I think that a lot of jewelry designers design for themselves and forget about the needs of their target customers. I strongly believe it’s important to keep the needs of your customers front and center during your design process. Yes, it’s important to remain true to your design aesthetic, but your customers’ needs are also crucial. If a classic 18” stylish chunky necklace is needed for a business suit, then that’s what I create, not a necklace for a wedding. I care what my customers think. I listen attentively to my audience and pay attention to what they say. I create jewelry pieces that are appropriate for the various activities that fill the sophisticated woman’s life. My goal is to use my talents to create jewelry that women will cherish and want to wear again and again.
I use quality materials that are stylish and practical. I never include tiny clasps that are difficult to maneuver and make it hard on my audience to use simply because I decided I could buy these cheaper. I hate those clasps, so I never include them in my jewelry. I use more expensive clasps. Each of my necklaces uses a stylish, quality clasps that are easy for my customers to manipulate.
It took me years to learn the valuable lesson of “less is more.” I continue to look for new ways to incorporate simplicity in some of my pieces, paying attention to the tiniest of details, which tends to make my jewelry pieces stunning and wearable. My designs are more attractive, classic, and versatile than most other jewelry out there. This didn’t happen by accident. I listen, grow as an artist, and consistently work at improving my craft and design aesthetic. Studying art and art history helped teach me many valuable lessons artists know about design. I cherish the advice and thoughts I have received over the years from boutique owners, customers, and friends. When designing, I try to remember to simplify when possible. I’ve found that some of my simplest pieces are the most successful because they are elegant, versatile, and great for travel.
You may check out my jewelry designs under the “Collections” tab. Feel free to contact me with your thoughts or comments. I take viewers’ comments seriously and value their input. I will personally respond to everyone that contacts me.
All the best, Christina Acosta
— Blue Diva Designs is where creativity and versatility flourish. “Authenticity makes my designs uniquely mine, and memorable.” Christina Acosta